Last week I explained the numbers behind Twitter users, based on available information online.
Each month I take a cursory look into the top couple of hundred social media sites to see if consumer brands are making any inroads. And each month nothing surprises, as not much really changes.
The one thing it does reinforce is that the most popular sport in the world is, and always will be, people watching. It seems our fascination with celebrity is insatiable. And it’s why social media will primarily be a social channel rather than a business channel for consumer brands.
Instagram is not as easy to categorise as Facebook or Twitter, as there are accounts that are not always easy to define. Some describe themselves as actors and models, or actors and musicians, or TV stars and models, so I may have put one or two in categories that don’t represent…
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